Category: Product Research

$1 Million Dollar Product

Post author By admin
Post date September 25, 2019

We’ve had our first MILLION DOLLAR SELLER on the app recently and best of all, they managed to get sales in excess of $1M using a product that was meant to be saturated!

How were they able to sell a product that was already saturated and selling millions of dollars worth elsewhere? Well, it simply comes down to the mindset of the seller. Rather than say “Damn, I wish I thought of that” they thought “I will get a piece of that action”. It’s no secret that the product that they sold has been seen elsewhere however they were able to turn an apparently saturated product into a 7 figure winner using cold traffic i.e. launch using interests rather than Lookalike Audiences.

So, what is the product? It’s a Blackhead Cleaner that is available on our app! Oh, and there’s also several upsells on our app that you can also use to bring your average order value up and boost your profits.

Don’t ever let anyone tell you that a product is not worth running – just think of everyone who made a fortune on the Fidget Spinners as proof that the “I’m not doing it” mentality is bad not just for you but for your business.

DropHippo Updates Product Releases Product Research

Over 1000 Products on the app!

Post author By admin
Post date September 25, 2019

Hey everyone, Stef and Kev from DropHippo here with some awesome news for those of you who sell in big numbers in Europe.

We are proud to announce that we now have our own Distribution Centre in London that opened this week. This means that you can now ship pallets of your winning products straight to our Distribution Centre ready for next business day dispatch to Europe. We also have a Fulfilment Centre in the USA too if you are scaling in America.

Best of all there’s absolutely no storage fees for the first 6 months. That’s right – we can offer you something that even Amazon can’t – free storage!

With our Distribution Centre all you need to do is pay a small $3 picking and packing fee for each order and you also have the ability to include your personalised inserts so you can promote other products, add a thank you note or offer your customers a discount etc to take your brand to the next level.

Product Descriptions Product Research

Best ways to market your dropshipping products

Post author By admin
Post date June 21, 2019

If it has been a while since you launched your Dropshipping business and it’s still struggling to take off, then you surely need to reconsider your marketing strategy, assuming you initially have one. If not, then waste no more time and make of it your focus for the next coming days.

In fact, with the numerous marketing channels at your disposal, you might find it difficult to choose the ones that are likely to work for your business, especially as what successfully worked for others might not have the same results for you. Hence, it is essential that you carefully plan your promotional strategy to drive traffic to your store and consequently boost your sales. Fortunately, most of the available digital channels are affordable, and you don’t need to hire an expert to use them.

In this article, we are going to outline three online promotional channels that are essential to your businesses success:

Pay Per Click Marketing (PPC Marketing)

These are a set of marketing channels for which you can start with low budgets and only pay when users view or click on your advertising posts. It is a method you’d choose if you’d like customers to know about your product in the short term. It is available on all social media platforms and Google offers its services as well. So, as an advertiser, you create your ad and you set a budget, then you launch the promotion. Targeting options depend on the purpose of your promotional campaign and the channel you use. For instance, your targeting options are keywords if you use Google, and interests if you rather opt for Instagram or Facebook. The promotional post appears on the top search results in the first page of Google’s search engine while it appears on the users’ news feed in Facebook and Instagram. Using those channels doesn’t require an experts help as each one has clear guidelines explaining how to set your promotional campaigns.

Here are some tips on how to use each one of the PPC channels:

Facebook: Promoting your Dropshipping business can be done in two ways through this channel. It’s either you use your personal account, in which you can get free traffic thanks to the relevant content you create and post on your account, or share in various communities related to the niche you’re working in. Or create a business page where you most of the time post interesting and engaging content, and rarely share promotional posts. In fact, too much advertising can have negative impact too.
Instagram: This channel, owned by Facebook, counts over a billion users and offers a huge base of potential customers. To promote your business using Instagram, you need to start by posting relevant and unique content. Then, you can think of creating giveaways where you invite people to interact in return of a reward. You also might look for cooperation with influencers who operate in your niche. Finally, automated tools that interact – like or comment – with other users’ posts might help to attract attention to your account. Remember that it is necessary that you create a professional account before you start any promotional campaign.
Google AdWords: It is undeniably one of the most powerful marketing channels. In fact, the first thing that comes to a users mind when they want information about a product they need is Google. Appearing on top of the search results – whether in the form of simple text ads or in one of shopping ads with the image of the product and the price mentioned – will certainly help increasing traffic to your store and consequently your sales. Don’t neglect the step of keyword research to have a clear idea of the terms users look for.

Here’s a piece of advice you should consider before you start your PPC marketing strategy in social media: you need to well-feed your profiles with accurate and relevant content to catch your visitors attention and keep them interested and coming back for more.

Search Engine Optimization

This is not a marketing method that we would advise you to use if your aim is making a quick profit. It is indeed the slowest one you can use for your business promotion and it requires patience to see the fruits of your labor. Besides, with Amazon spending its billions of dollars budgets on advertising and huge marketing teams to appear on the top results for any product a user might type into Google search engine, having good search results seems to be impossible. However, you need to use it anyway if you would like to build a long-lasting business. Start by learning SEO basics and think of creating a blog where you share content with keywords that are related to your niche. Again, it will take some time for your content to be detected for some keywords, but don’t give up or try to take shortcuts. Be patient and remember to keep SEO in mind while writing product descriptions, blog and social media posts, titles etc, and if you decide to create a website, make sure that it’s SEO friendly and can easily be scanned by search engines.

Email Marketing

Emailing is another efficient marketing method that amazingly contributes to increase online sales if used correctly. You first need to expand your list of subscribers. For this, you can use pop-ups to offer discounts or free samples to users who land on your blog or on your store. Once you have created your list of subscribers, you should think of the way you’ll write your emails so that customers get interested and they don’t end up in the Spam folder. In fact, simple messages proposing offers to buy items are unlikely to draw attention. Consequently, writing attention-grabbing emails is a must! Here are some tips that will certainly help you:

Choose a simple but appealing subject, users should easily understand your message and feel it is important that they read your email.
Start your email with accurate and relevant information and show it along with the subject line.
Pay attention to the words your use for your emails. They should be convincing and call users to action.
Design your emails in a pleasant way, users are very attentive to the finest of details.

Hippo’s top tips

Add your happy customers’ testimonials, ratings and reviews to your store. This is a great method to build trust!
Retarget potential customers. In fact, most of the users who land in your store won’t buy on their first visit.
Users see blogs as a reliable source of information. Start one in which your share content that is related to your niche and use it to drive traffic to your store.
Join Facebook groups that are related to your niche and share interesting and relevant posts to catch attention.
Work with influencers to reach large fanbases and drive traffic to your store.

DropHippo Updates Product Descriptions Product Releases Product Research

How to find potential winning products for your Dropshipping business

Post author By admin
Post date June 14, 2019
No Comments on How to find potential winning products for your Dropshipping business

Have you decided to start your Dropshipping business but confused what products you should choose to sell, especially if you are new to Dropshipping and don’t have the funds that will allow you to invest in high-priced software tools?

The best solution you need to make a final decision on what products to launch is to spend some time on doing product research, but keep in mind that it is extremely important that your research ends with a good product-market fit to maximize sales.

To help you with your research and make your job easier we’ll help explain the following areas to help and guide you on your journey:

What makes a winning product?
Why is it essential to conduct product research?
How do you best conduct product research?
Drophippo’s Special tips to always find winning products

What makes a winning product?

Traditionally large retail stores spend huge amounts on research specialists to help them understand their customer and have large, dedicated budgets at their disposal . It’s undeniable that this way of doing business had positive results in the vast majority of cases, but it didn’t prevent in so many others from over-evaluating or under-evaluating the real value of a product.

Nowadays, thanks to technology and the internet, turning ideas into marketable products or services has become accessible and affordable to everyone no matter how small your budget is. So, what makes a marketable and winning product?

Understanding how the product you want to sell will benefit your potential customer should be at the heart of your concerns. In fact, it needs to meet at least one of the following criteria:

Having distinctive attributes: the product you choose to sell needs to attract attention with unique features.
Suggesting a product that would appeal to more potential customers.
Proposing a solution to a problem. Selling a product that solves an issue always leads to good results.
Selling a high demanded product at a cheaper price. Reducing your costs increases your chances of having a winning product.
Being easy-to-use: if the user guide of your product is complicated to understand and follow, try instructional video ads instead.
Making noticeable changes: the customer should notice the impact of using your product and see the difference its use makes, don’t be scared to explain the benefits to them.
Offering the same product as competition but with more functions.
Having actual customers’ testimonials on your sales page will strengthen your sites credibility.

Why is it essential to conduct product research?

Before publishing any product on your store, it is essential that you conduct research to answer these questions:

Does the product have chances to be successful?
What is the best strategy you can use to sell it?

Besides, proceeding to product research helps with evaluating your idea, identifying potential issues and making sure the possibilities the product offers meet your customers’ needs. In fact, it is the only way you can avoid costly mistakes and find the right process to adopt that will set you apart from competition and at the same time meet your customers needs.

How do you best conduct product research?

The first phase of your product research is a preparatory phase and it should be conducted in line with the following criteria:

Look for items that are durable and easy to ship. Avoid oversized, perishable and fragile products.
Make sure the product you think of is available in your dropshipper’s warehouse.
The price should be set in a manner that prevents your business from profitability problems and costly expenses. In other words, think of a product that is neither too cheap nor too expensive.

When it comes to the second phase, the in-depth one, the first question that comes to mind is: how to identify the best niche?

As a first step, think of having a look at Amazon and Aliexpress best-selling products, even if you’re not using the latter as a supplier as it will help you to choose the niche that is more likely to generate sales, or confirm it if it’s already saturated. Clicking on the product page will bring more information about how the item is doing as far as orders and customer reviews are concerned.

Your research can also be done straight into stores that offer items from the same niche as the one you’re thinking of on Shopify. Tap “.myshopify.com + your niche” in Google and you are redirected to your potential competitors stores.

While looking through items that are best-selling, you also identify your potential competitors and thus have access to valuable information about their offerings and how they communicate about their items. In other words, it’s possible for you to spy on them and all you need to do to get all the information you need about them is to ask Google. Even better, if you’d like to go further, you might shop secretly from their stores to know what behavior they have towards their customers after the purchase has been completed. This will also open up their email marketing to you too!

Social Media can also help you limit the choices you have and you can uncover trending products thanks to Hashtags. Use https://www.hashtagsforlikes.co/ to search for trending hashtags in the industry or niche that you’re interested in. Then you can look for posts using the hashtags you found in different social media platforms like Facebook, Instagram etc. Think also of checking out groups and pages in Facebook for insights about what interests your potential audience, focus on the ones with posts generating a lot of engagement and don’t forget to keep the hashtags you used for your research to reuse them for your marketing campaigns.

While doing your research on Instagram, look also for influencers in the niche you’re interested in and see how they market the items and how the audience is reacting to their posts.

Pinterest can also be a good place to source insights. Use keywords to search for pins and look at the comments users left about them. You’ll need to use keywords because otherwise the result of your research will only be in the interest areas you have chosen in the beginning.

Drophippo’s special tips to always find winning products

Drophippo was created by former Dropshippers who went through almost every method and apps related to product research, and here are the three tools we find to be essential that will help you to find winning products:

Google trends: Google trends is an online free tool that was created by Google to allow users to see how many times a keyword has been researched over a determined period. Dropshippers use it to evaluate a product’s evolution and see if its popularity is rising or decreasing. It is an easy-to-use tool as all you need to do is to type the search term, the name of your niche, and interpret the results that come out in the form of graphs and maps. The shape of the graphs gives you an idea about the evolution of users’ research for your chosen niche and the maps will guide you to your potential markets.
Alishark: Alishark is a great spy tool for any Dropshipper who would like to quickly find a winning product to promote, at a good price. It’s quick and easy-to-use, the data it brings is reliable and comes from different sources and the tool offers good customer support and is regularly updated. To use it, type your product idea into the search bar, then use the filter feature to adjust the results according to your criteria. You’ll need by then to track the results (likes, sales statistics, shares…) before checking details about the item, including the price, on Aliexpress page. By the end of your research, you can upload the item to your Shopify store if the results suit you.
EcomHunt: This is another tool that will help you save time you would spend on researching for winning products and will let you focus on things that matter more for your Dropshipping business. It updates all its data, including winning products, profit, links, engagements, analytics, Facebook ads etc on a daily basis and all the job is done by experts. Thanks to its features, the tool allows its users to immediately start selling items they choose on their stores.

If it has been a while since you launched your Dropshipping business and it’s still struggling to take off, then you surely need to reconsider your marketing strategy, assuming you initially have one. If not, then waste no more time and make of it your focus for the next coming days.

In this article, we are going to outline three online promotional channels that are essential to your businesses success:

Pay Per Click Marketing (PPC Marketing)

Here are some tips on how to use each one of the PPC channels:

Here’s a piece of advice you should consider before you start your PPC marketing strategy in social media: you need to well-feed your profiles with accurate and relevant content to catch your visitors attention and keep them interested and coming back for more.

Search Engine Optimization

Email Marketing

Choose a simple but appealing subject, users should easily understand your message and feel it is important that they read your email.

Start your email with accurate and relevant information and show it along with the subject line.

Pay attention to the words your use for your emails. They should be convincing and call users to action.

Design your emails in a pleasant way, users are very attentive to the finest of details.

Hippo’s top tips

Add your happy customers’ testimonials, ratings and reviews to your store. This is a great method to build trust!

Retarget potential customers. In fact, most of the users who land in your store won’t buy on their first visit.

Users see blogs as a reliable source of information. Start one in which your share content that is related to your niche and use it to drive traffic to your store.

Join Facebook groups that are related to your niche and share interesting and relevant posts to catch attention.

Work with influencers to reach large fanbases and drive traffic to your store.

Have you decided to start your Dropshipping business but confused what products you should choose to sell, especially if you are new to Dropshipping and don’t have the funds that will allow you to invest in high-priced software tools?

The best solution you need to make a final decision on what products to launch is to spend some time on doing product research, but keep in mind that it is extremely important that your research ends with a good product-market fit to maximize sales.

To help you with your research and make your job easier we’ll help explain the following areas to help and guide you on your journey:

What makes a winning product?

Why is it essential to conduct product research?

How do you best conduct product research?

Drophippo’s Special tips to always find winning products

What makes a winning product?

Nowadays, thanks to technology and the internet, turning ideas into marketable products or services has become accessible and affordable to everyone no matter how small your budget is. So, what makes a marketable and winning product?

Understanding how the product you want to sell will benefit your potential customer should be at the heart of your concerns. In fact, it needs to meet at least one of the following criteria:

Having distinctive attributes: the product you choose to sell needs to attract attention with unique features.

Suggesting a product that would appeal to more potential customers.

Proposing a solution to a problem. Selling a product that solves an issue always leads to good results.

Selling a high demanded product at a cheaper price. Reducing your costs increases your chances of having a winning product.

Being easy-to-use: if the user guide of your product is complicated to understand and follow, try instructional video ads instead.

Making noticeable changes: the customer should notice the impact of using your product and see the difference its use makes, don’t be scared to explain the benefits to them.

Offering the same product as competition but with more functions.

Having actual customers’ testimonials on your sales page will strengthen your sites credibility.

Why is it essential to conduct product research?

Before publishing any product on your store, it is essential that you conduct research to answer these questions:

Does the product have chances to be successful?

What is the best strategy you can use to sell it?

How do you best conduct product research?

The first phase of your product research is a preparatory phase and it should be conducted in line with the following criteria:

Look for items that are durable and easy to ship. Avoid oversized, perishable and fragile products.

Make sure the product you think of is available in your dropshipper’s warehouse.

The price should be set in a manner that prevents your business from profitability problems and costly expenses. In other words, think of a product that is neither too cheap nor too expensive.

When it comes to the second phase, the in-depth one, the first question that comes to mind is: how to identify the best niche?

Your research can also be done straight into stores that offer items from the same niche as the one you’re thinking of on Shopify. Tap “.myshopify.com + your niche” in Google and you are redirected to your potential competitors stores.

While doing your research on Instagram, look also for influencers in the niche you’re interested in and see how they market the items and how the audience is reacting to their posts.

Pinterest can also be a good place to source insights. Use keywords to search for pins and look at the comments users left about them. You’ll need to use keywords because otherwise the result of your research will only be in the interest areas you have chosen in the beginning.

Drophippo’s special tips to always find winning products

Drophippo was created by former Dropshippers who went through almost every method and apps related to product research, and here are the three tools we find to be essential that will help you to find winning products:

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